Imagination Labs
Live, ninety-minute working sessions where your team does its best thinking on the most consequential decisions in front of it.
High-intensity. Designed in advance and led by Theresa, so every minute goes to the thinking.
Each Lab distills what nearly thirty years beside leadership teams kept proving and the research in The Imagination Age confirmed. Teams leave generating again, with language they keep and options they can put to work.
Inside a Lab
Every team has a blind spot it can't see from the inside. These are the smartest people in the organization, which is exactly why it holds — they built the thinking, and it worked.
A Lab is where it surfaces. Theresa opens the concept and grounds the room in the science of what's happening beneath the challenge your team is facing, and why now. Then a fast-paced ninety minutes. Your team works on what's in front of you, guided through the most consequential questions — the ones you couldn't have known to ask. What a book can't cover and a strategy day never reaches, a Lab delivers. You leave with a shared understanding, and one shift you can make immediately.
AI Lab
AI isn't delivering the transformation you expected.
AI has delivered on its promise — faster output, work finished in hours instead of days. That's optimization, not transformation. AI plans, and it defends. What it can't do is imagine. That belongs to your team. Imagination decides what's worth building and why, questions the output that looks finished, and keeps your work from sounding like everyone else's. It directs the time you've reclaimed. That's where transformation begins.
This Lab restores the competence most organizations no longer use. Theresa opens the Imagination Framework — the neuroscience of the three modes, and where your team's value now lives. Your team turns it on the decisions in front of them and leaves with a shared language. Imagination as a discipline.
Clarity on what stays human · Alignment on what's worth building · Imagination as a working discipline
Leadership Lab
What is your best thinking defending?
Your team executes with precision. New thinking is rare. Under threat, the brain runs Protective — imagination goes to work guarding what already exists. This is the Generative Cliff, and your best people make the most convincing case for staying the course. Same engine, different direction.
This Lab is where that turns around. Theresa opens the Imagination Framework — the neuroscience of the three modes, and why the generative one fades first under success. Your team leaves able to name the script it has been defending, and to generate again, deliberately and together.
Generative thinking, restored · Your Default Script, revealed
Strategy Lab
Your strategy has never been examined, only extended.
Your planning is rigorous. What it produces is a variation on last year's plan. You scrutinize what fails and leave what succeeds unexamined, and that is where conviction hardens into constraint. Given enough cycles, the plan ceases to read as one choice among many. It becomes the shape of the business, and the alternatives go unimagined. You debate freely inside a frame you can't see.
Theresa opens the Imagination Framework, and the research on why it holds even in a room full of sharp people. Your team learns to interrogate the success the plan protects and to reopen the options the frame has closed, a discipline it can carry into the next planning cycle.
The frame, made visible · A method for interrogating success · Permission to question the plan
Customer Lab
You're serving a customer who no longer exists.
You believe you're serving your customer well. They aren't so sure. Nine in ten executives say loyalty has grown, but only four in ten customers agree (PwC, 2025). It's the distance between the customer you picture and the one who exists. Your team designs for that picture with real skill, while the customer keeps changing. The distance between you and your customer isn't data. It's imagination.
This Lab gives your team a new way back to the customer. Theresa opens the Imagination Framework and the power of empathy — imagination pointed at another person, and the discipline for putting it to work. While the market spends on more data, your team learns a method for reading what the customer needs, and leaves able to reconnect on its own. As more of the relationship runs through automation, that human read is the thing customers want most.
Meet your customer again · Read what they need before they say it · The human edge no dashboard delivers
Looking for something unique to your team? Theresa can design a custom Imagination Lab.
Executive Imagination Intensive
A Lab works one concept with your team in ninety minutes. The Intensive goes further — a multi-part engagement that takes an entire leadership team from aligned-but-stuck to generating again, together.
About Theresa
Theresa Stroisch has spent nearly thirty years working with executives and senior leaders on the questions that shape careers, institutions, and lives — across philanthropy, global law, disaster relief, and roles inside the Bill & Melinda Gates Foundation. She is the author of The Imagination Age: Reclaiming Your Most Essential Competence. Her work brings imagination forward as a named competence — research-grounded, leadership-tested, and built for the era organizations now face.